Built and maintained responsive websites across WordPress, Shopify, Squarespace, and custom HTML/CSS/JavaScript. Optimized site performance, conducted accessibility audits (WCAG 2.1 AA), and implemented UX improvements to enhance user experience and conversions. Developed scalable e-commerce solutions, automated pricing logic, and managed complex product workflows.
Created AI-powered visual content for digital campaigns, social media, branding, and packaging. Designed logos, brochures, flyers, business cards, and marketing creatives that elevated brand identity and engagement. Leveraged AI tools to produce high-quality graphics efficiently for client campaigns.
Developed complete brand identities and marketing visuals for clients, including brand guidelines, social media campaigns, and promotional materials. Delivered cohesive, visually compelling assets aligned with client goals and target audiences, enhancing brand recognition and market impact.
Provided technical solutions and troubleshooting across websites, e-commerce stores, and automation systems. Diagnosed performance issues, optimized workflows, and ensured smooth operation of digital assets, enhancing reliability and client satisfaction.
Designed and implemented automated workflows for pricing, quoting, and document generation (Excel → Word → PDF). Built advanced Excel and Google Sheets systems for licensing, reseller management, and regional business logic. Streamlined data processes to improve efficiency and reduce manual effort.
Software Engineering
Orbit University Lahore – Nov 2024 – Present
Pre-Engineering
WWHS College Lahore – Jan 2022 – Sep 2024
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